The Death of Yesterday’s PMS: Embracing the New Normal
— 26 experts shared their view
The PMS' role as the center of a hotel's technology ecosystem is coming to an end. Crucial guest data sits locked up in today's disconnected data silos, making it very difficult for hotels/brands to optimize and bank in on the 'digital guest journey'. True? If so, how could a future application/data infrastructure or migration path look like? What's your take?
Founder of RockCheetah
For decades, the fundamental business model for hotel technology stack companies was "vendor lock-in". The property management system supplier essentially controlled access, data and functionality. Innovation was stifled as ancillary systems and third party developers were often stymied by hostile integration or financial terms.
Credit CitizenM with deploying its "Enterprise Service Bus", that gave the hotel operator control over its data, enabling the introduction of new technologies as bolt-on services - accessing and sharing data with other components of the tech stack.
Secure, authenticated control of data and efficient/seamless integration with distributed platforms is critically important for the future as the industry finally begins to rely on cloud computing and data container development as AI, 5G and IoT begin to make things really complicated - especially with sophisticated travelers expecting high performance service delivery with a high degree of personalization.
It's about time...