The Death of Yesterday’s PMS: Embracing the New Normal
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The PMS' role as the center of a hotel's technology ecosystem is coming to an end. Crucial guest data sits locked up in today's disconnected data silos, making it very difficult for hotels/brands to optimize and bank in on the 'digital guest journey'. True? If so, how could a future application/data infrastructure or migration path look like? What's your take?
It's true the legacy PMS platforms are not going to work going forward. The role of the PMS is changing and it must be structured more like an information hub. Hoteliers need to be able to easily connect other systems, or even make their own platforms that exchange information based on the data stored in the PMS.
No longer should the PMS be a choke point of data and an expensive cost center for hotels every time they want to make a new connection. Rather, the future of this application will be to house guest data and financial transactions in a central repository.
The emerging platforms need to be flexible enough to allow other systems to easily and quickly connect with available data. It no longer is the center but becomes a conduit for information.