World Panel
Viewpoint10 June 2019

Artificial Intelligence… Where could and should AI be adopted in our industry?

Information Technology

— 15 experts shared their view

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This viewpoint was created by
Henri Roelings, Founder & CEO at HospitalityNet
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HITEC Europe
Floor Bleeker
CIO MEA and Global Accor Strategic Programs

Revenue management systems (RMS) were once amongst the hottest technologies in our industry. Unfortunately, we have not made much progress beyond hurdle rates, last room availability and length of stay powered by basic algorithms that haven't changed much. AI is offering a great opportunity to make those platforms quicker and better. When we combine CRM and RMS systems we have the ability to personalize offers and to yield on individuals instead of room inventory alone.

If we add attribute based selling to the mix and also yield on room attributes (a balcony or a double bed for example), a simple algorithm will not suffice anymore.

Instead, we will need agile processes that can adjust based on many changing factors instantly; the perfect job for an AI engine! 

And a great opportunity for RMS systems to become a 'hot' technology once again.

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