World Panel
Viewpoint10 June 2019

Artificial Intelligence… Where could and should AI be adopted in our industry?

Information Technology (HITEC)

— 15 experts shared their view

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Artificial intelligence is rapidly moving from the laboratory and into business and consumer applications. The result is a fundamental shift in how software is built, and what it's capable of doing. And while we're still a way off from the artificial general intelligence portrayed in the movies, artificial narrow intelligence is a reality that's already powering some of the most successful technology businesses today, including Amazon, Facebook, Google and Apple.

So… Which areas of the hospitality industry are and will be most suited to implement AI and why? What's your take?

This viewpoint was created by
Henri Roelings, Founder & CEO at Hospitality Net
HITEC Europe 2020
Event Coverage
This Viewpoint is part of the HITEC Europe 2020 (POSTPONED) panel

Bryan Hammer
Vice President IT at Belmond

AI is already being leveraged in many hotels, from online concierge and chatbot systems, to sophisticated revenue management and yielding platforms.  An area of great potential for AI is in a space where guests are already accustomed to using it at home...with voice controlled digital assistants such as Alexa and Google.  As hotel rooms become more sophisticated with complex lighting arrangements, mechanical curtains, connected temperature controlling, music, and TV systems, it becomes much easier and intuitive for the guest to use their voice to control the room.  Voice controlled assistants powered by AI bring a simple user interface to connect many systems...just like at home.

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