World Panel
Viewpoint10 June 2019

Artificial Intelligence… Where could and should AI be adopted in our industry?

Information Technology

— 15 experts shared their view

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This viewpoint was created by
Henri Roelings, Founder & CEO at Hospitality Net
This viewpoint is brought to you by HITEC Dallas 2021
Hitec Dallas
Juanjo Rodriguez supplier view
Founder and CEO, The Hotels Network

The keyword here is personalization. When applying AI to the interaction between hospitality brands and travelers, we can arrive at Predictive Personalization: understanding user behavior to predict how to best serve him so that we increase both user satisfaction and hotel revenue. By focusing on a narrow, industry-specific use of machine learning, it's possible to create predictive algorithms and offer completely new, powerful targeting options like buying intent or user value, and even attempt to find the holy grail of e-commerce: personalized price.

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