Artificial Intelligence… Where could and should AI be adopted in our industry?
— 15 experts shared their view
Artificial intelligence is rapidly moving from the laboratory and into business and consumer applications. The result is a fundamental shift in how software is built, and what it's capable of doing. And while we're still a way off from the artificial general intelligence portrayed in the movies, artificial narrow intelligence is a reality that's already powering some of the most successful technology businesses today, including Amazon, Facebook, Google and Apple.
So… Which areas of the hospitality industry are and will be most suited to implement AI and why? What's your take?
Chief Technology Officer at Red Planet Hotels
By AI I think we typically refer to ML (Machine Learning). ML could be leveraged in various aspects - yielding by anticipating guest arrival/departure times, anticipating guest requests, even planning/anticipating staff capacity. The issue, as always, is the data - integrations between hospitality systems are still not universal, data is still siloed, and the quality of the data itself is generally low due to human error which should be compensated for, but is generally magnified by complex and difficult-to-use technology platforms. This means that while ML could benefit the industry, the data infrastructure within hospitality companies required to realize these benefits is 'not quite there' yet.