World Panel
Viewpoint10 June 2019

Artificial Intelligence… Where could and should AI be adopted in our industry?

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Artificial Intelligence… Where could and should AI be adopted in our industry?

Artificial intelligence is rapidly moving from the laboratory and into business and consumer applications. The result is a fundamental shift in how software is built, and what it's capable of doing. And while we're still a way off from the artificial general intelligence portrayed in the movies, artificial narrow intelligence is a reality that's already powering some of the most successful technology businesses today, including Amazon, Facebook, Google and Apple.

So… Which areas of the hospitality industry are and will be most suited to implement AI and why? What's your take?

This viewpoint was created by
Henri Roelings, Founder & CEO at Hospitality Net
HITEC Europe
Event Coverage
This Viewpoint is part of the HITEC Europe 2020 panel
Uli Pillau
Founder and CEO of Apaleo
Supplier View

In its current form, AI is best suited to take over repetitive tasks and/or make use of large amounts of data. AI will, therefore, touch many areas of the hospitality industry in the near future. For example, hotels could use AI at the front desk to automate mundane chores like check-in, check out, payments, or task management. Or hotels could use AI in sales and marketing to intelligently upsell, cross-sell, personalize communications, or customize its website based on a guest's profile or behavior. Revenue managers will also make use of AI to intelligently (and automatically) set pricing and build out attribute-based pricing models.

In reality, the current proven use cases for hotels are rather limited at this point and time, and we believe that the above ideas are just a starting point.

We do have more additional viewpoints on what is going to happen on the AI front so watch out on some articles to be published soon.

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