World Panel
Viewpoint12 June 2019

What to expect with Google's new positioning in travel?

Digital Marketing in Hospitality

— 14 experts shared their view

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What to expect with Google's new positioning in travel?
Facade of I Google Hotel in Incheon, South-Korea
This viewpoint was created by
Simone Puorto, Founder | CEO | Futurist
Jason Pricesupplier view
Executive Vice President at NextGuest Digital

It's about time. In 2010, I sat in on some sessions at Google HQ in Mountain View discussing the progression of Google in travel and it all pointed to a complete landscape or what was called back then the entire travel channel. Now, taking a page from the PSD2 movement in Europe regarding the banks having to open up their API to allow third-party services providers, the next stop for Google will be to build a layer on top of hotel suppliers so that guest can check their folio data, guest profile and loyalty, and why not make all sorts of ancillary purchasing decisions. Google can then use the data to sell back to advertisers.  

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