World Panel
Viewpoint12 June 2019

What to expect with Google's new positioning in travel?

Digital Marketing in Hospitality

— 14 experts shared their view

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What to expect with Google's new positioning in travel?
Facade of I Google Hotel in Incheon, South-Korea
This viewpoint was created by
Simone Puorto, Founder | CEO | Futurist
Giulia Eremita
Marketing professional, speaker, lecturer and journalist in the field of Digital Tourism

Google is redifining the game for OTAs and Meta, as well as OTAs and Meta redifined the search game for Google more 10-15 years ago and it took quite a while to make visible changes. Now OTAs are forced to rethink their own product and add value for their customers, taking control of the entire customer journey, because Google already owns it. I never believed in the power of all-in-one solution, even if it's a google product. There will always be a better product for a specific purpose elsewhere. As well as a brand which come first to the consumer's mind. For independent hotels it's time to plan advertising at scale to stay ahead of the game (or at least to catch up).

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