World Panel
Viewpoint19 June 2019

Investing in Technology Innovation - How Much is Enough?

Information Technology (HITEC)

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In the first viewpoint of this panel, several experts weighed in that the Hospitality Industry does not properly invest in technology innovation. Apple spent about $15 billion in research last year alone… or 5.5% of its annual gross revenue. We ask ourselves these questions: Is this level of investment purely in R&D also necessary in our industry, and is it possible to get that kind of money? What's your take?

This viewpoint was created by
Lyle Worthington, Technology Executive and Consultant & Past President of HFTP Global
HITEC Europe 2020
Event Coverage
This Viewpoint is part of the HITEC Europe 2020 panel

Floor Bleeker
CIO MEA and Global Accor Strategic Programs

I don't believe that this is about Billions of dollars or even percentages of revenue. It's about a willingness to change, and unfortunately we are not very good at that. In our industry innovation or R&D does not have to be very technical and therefore does not have to be done by specialists. It should really be part of everyone's job. Innovation can come from anywhere.

In order to think differently and to create a culture of change and creativity we don't need money, we need a culture shift and this requires only one thing; strong leadership!

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