World Panel
Viewpoint19 June 2019

Investing in Technology Innovation - How Much is Enough?

Information Technology

— 13 experts shared their view

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This viewpoint was created by
Lyle Worthington, Technology Executive and Consultant & Past President of HFTP Global
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HITEC Europe
Juanjo Rodriguez supplier view
Founder and CEO, The Hotels Network

You should always overinvest in things that have compounding results. A good technology plan can support those results and therefore deserves a long-term investment commitment. For example, hotels which have had a strong direct booking strategy (where technology is a key piece) for a sustained period are now getting much better results than those who have been timid about investing on it.

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