World Panel
Viewpoint19 June 2019

Investing in Technology Innovation - How Much is Enough?

Information Technology

— 13 experts shared their view

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This viewpoint was created by
Lyle Worthington, Technology Executive and Consultant & Past President of HFTP Global
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HITEC Europe
Jon Davis
CTO at Village Hotel Club

I think a joint effort between technology vendors and hospitality customers has been needed for many years and hasn't been successfully implemented. Too many times I see blocker to true innovation with the line 'it's not on the roadmap' or 'cost prohibitive' from vendors, something that is slowly changing with the introduction of new technologies that can shake-up the traditional suppliers.

I also think that the main investment on the hospitality side needs to be less on tech innovation and more on tech culture. Changing the culture of the industry will in turn bring innovation and investment and see the end of the line 'we've always done it this way'. 

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