World Panel
Viewpoint19 June 2019

Investing in Technology Innovation - How Much is Enough?

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In the first viewpoint of this panel, several experts weighed in that the Hospitality Industry does not properly invest in technology innovation. Apple spent about $15 billion in research last year alone… or 5.5% of its annual gross revenue. We ask ourselves these questions: Is this level of investment purely in R&D also necessary in our industry, and is it possible to get that kind of money? What's your take?

This viewpoint was created by
Lyle Worthington, Technology Executive and Consultant & Past President of HFTP Global
HITEC Minneapolis
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This Viewpoint is part of the HITEC Minneapolis panel
Ian Millar
Professor at Ecole hôtelière de Lausanne

It should be. As an industry we should take a more collaborative approach to R&D. We do too much in silos. It would be great to see more companies and technology providers coming together and creating a place of R&D for the overall betterment of the hospitality industry. For the funding we need to see hotel companies and technology providers as well as various associations come together.

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