World Panel
Viewpoint21 June 2019

Is Amazon the 'elephant in the (hotel) room'?

Digital Marketing in Hospitality

— 9 experts shared their view

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This viewpoint was created by
Simone Puorto, Founder | CEO | Futurist
Mark Fancourt
Co-Founder at TRAVHOTECH

At the heart of it all, big tech has the funds to largely do whatever they would like to do when it comes to industry entry or disruption. Why not Amazon? They have as much funding as many of the others and they know how to sell products.

Although I still make the comparison between the capabilities of an Amazon vs. those company's that have something bigger than a selling platform - a search engine and associated business platforms and operating systems. Not to mention an integrated environment by design.

Why? Because these are the tools that allow such an organisation to know far more about customer behaviour than the final sales transaction.

Eventually this greater customer knowledge will outplay those that can offer a transaction engine for inventory. Anyone selling a major search engine company? 

Amazon could buy any of the existing OTA's and distribution style businesses, but that would only replace the existing by name/brand. It will take longer to create an competing integrated environment.

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