While virtual reality can be used to attract travelers to a specific destination, augmented reality has the potential to enhance the experience as it is lived. From the point of view of sales and advertising, AR is a great way to show offers and promotions in real-time: a traveler could point the camera at a restaurant and see the menu-of-the-day come to life, or watch hotel room rates shown over the "real" property.
There is so much data that a hotel has or can have access to... but in most cases, there's no one who understands how to translate these data into actionable insights on a hotel's current and future business.
For obvious reasons, Hospitality Financial and Technology Professionals (HFTP®) announced last week that this year's HITEC will pivot to a virtual edition called "Cyber HITEC." I guess most of you have been participating and attending in a variety of online event formats over the past 3 months.
Most hoteliers agree that, at least for the foreseeable future, hotel stays will be different. Guests will be more conscious about hygiene, social distancing and expecting a contactless guest-journey.
Some hoteliers (brands & management companies) believe that developing tech solutions in-house is cheaper and provides better customization to the hotelier's concrete needs and control over the ongoing maintenance and performance.
