My biggest frustration with hotel-tech when booking or staying at a hotel!
We all get to travel quite a bit in our industry... As a traveler, we get confronted with a wide range of technologies/platforms both during the booking/pre-arrival phase as well as the actual checkin and stay in a hotel room. This topic is part of our 2019 Technology Sentiment Study which we produce in co-operation with HFTP. Please take 6 minutes of your time to participate... if you have not done so already. In this viewpoint we asked our panel experts a simple question: As a TRAVELER... which hotel-related technology generates your biggest frustration... and why?
Is it direct booking at the hotel website, online payments, check-in, check-out resulting in long queues and waiting times for hotel guests? Really hard to decide, but ultimately it is the missing mobile guest journeys for hotels that drive me crazy every time I travel. During my trips I have taken tons of pictures when I arrived at a or departed from a hotel. Every single of them shows long lines of people trying to register or pay for their invoices. In airline business you have all options of doing everything online, and even in hotel technology greats & affordable apps are available. The hospitality industry should do everything to drive digitilization forward and offer a smoother guest experience.