World Panel
Viewpoint18 July 2019

Is our industry lagging behind due to a lack of proper education?

Digital Marketing in Hospitality

— 17 experts shared their view

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This viewpoint was created by
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
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Larry Mogelonsky
Managing Director Hotel Mogel Consulting Limited

I cannot vouch for the estimated shortfall in positions, but I agree that the hospitality industry has a significant educational void that needs to be closed. I've audited the curriculum of a few hotel schools tied to respected universities. I was appalled at the lack of course materials dedicated to technological advances in our industry. And why is this so? Simply this: the past five plus years have seen a radical expansion in available tech tools for the hotelier. It is challenging for hotels to keep up with these innovations, even with a robust IT department. How can educators be expected to do so when they have not time (or budget) to attend shows like HITEC or HTNG?

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