World Panel
Viewpoint18 July 2019

Is our industry lagging behind due to a lack of proper education?

Digital Marketing in Hospitality

— 17 experts shared their view

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This viewpoint was created by
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
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Ian Millar
Professor at Ecole hôtelière de Lausanne

No, is it really for hotel management schools to be training IT people? Hotels do not employ people to be their engineers who have been educated at a hotel school; IT is too technical. What we need is to be recruiting people with IT skills first. Then the role of a hotel school should have is a crash course on what hospitality IS. How it works, what are the processes? So a sort of hospitality 101 for IT professionals.

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