World Panel
Viewpoint28 August 2019

Attribute Based Shopping - A blessing or a bane?

Digital Marketing in Hospitality

— 11 experts shared their view

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Attribute Based Shopping - A blessing or a bane?
CitizenM corridor in NYC
This viewpoint was created by
Klaus Kohlmayr, Chief Evangelist at IDeaS Revenue Solutions
Martin Soler
Partner at Soler & Associates

Where ABS could be a game changer is in search, recommendations and in pricing. Too many are focused at how this can be a method to sell ancillary revenue, like the airlines did. But the application in hotels could be totally different. Pricing intelligently based on features would be mainly an RMS level use of ABS. Guests would still see and book a final price, but the room price would be build by pricing the features within the rooms. 

Recommendations algorithms need more attributes to improve the results, current models are too limited. And automatic attribute assignment doesn't take into account that some attributes have limits and thus would inventory needs to be distributed. 

The deployment however will require that either Google or a major OTA move first to push the various tech levels of the industry to build the APIs and inventory and price management for these. 

I don't think it is a question of if it happens but more when it happens. 

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