World Panel
Viewpoint30 September 2019

Wholesale distribution is poisoned: Could an OTA be the antidote?

Digital Marketing in Hospitality

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Simone Puorto, Founder | CEO | Futurist
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Peter O’Connor
Chaired Professor of Digital Disruption at ESSEC Business School

'Naked' rates (net rates designed to be packaged appearing with low or even no markups on disparate online channels) have been the bane of hoteliers lives for the past two decades. While the Marriott/Expedia deal will not prevent unscrupulous distributors from trying to continue with such practices, Expedia's monitoring technology should be able to quickly identify and shut down, the offenders. 

One small step for man, one giant leap for mankind!.

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