World Panel
Viewpoint10 October 2019

Why are there so many hospitality technology vendors in our industry? (Part I)

Digital Marketing in Hospitality

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This viewpoint was created by
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
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Larry Mogelonsky
Managing Director Hotel Mogel Consulting Limited

Is there a magic bullet out there for hoteliers? is there some sort of techno-wizard that will in a 'poof' eliminate your need for multiple (often futile) integrations and IT resource back-ups? The answer is NO, and thank goodness! We all know that the hospitality world is desperate for that work to build our revenue and reduce costs. Let the market decide which technology is best. Rejoice in the fact that so many different companies are devoting resources to our industry. Competition breeds better products and ultimately, better business for both the vendors and the users. For one, I hope we never see the dominance of one technological solution. WE need the 'better mousetrap' and will not get it if the market is closed to innovation.

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