(Digital Marketeers Perspective) Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions and are dreaming of a one-stop-shop tech solution that will cover all of their PMS, RMS, CRS, Channel Manager, CRM, CMS and DMS needs. The question is, 1) is the one-stop solution already here?, 2) Will a future one-stop-shop solution be viable enough vs the current multitude of specialist hotel technology vendors... or 3) Will we never see such a solution.... and why? (also have a look at IT Professional Perspectives on this topic)

Aymeric  Erulin
Aymeric Erulin
Multi-Property Revenue Manager

The IT infrastructures of hotels/chain are so complex and each of them being unique, a solution that would be flexible enough to match each hotels needs as well as complex enough to integrate historical data and easily plug-in those complex systems would be very (very) costly.

This would also cause of the problem of stability and security. When deciding to work with only one partner, hotels increase their exposure to any IT malfunctions but also to the dominance of one provider over all of your data and distribution. So as long as the software works and the relationship with the provider is good, then it is no problem. But if one of those two pillars starts failing, then the risk becomes immense.

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