World Panel
Viewpoint10 October 2019

Why are there so many hospitality technology vendors in our industry? (Part I)

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(Digital Marketeers Perspective) Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions and are dreaming of a one-stop-shop tech solution that will cover all of their PMS, RMS, CRS, Channel Manager, CRM, CMS and DMS needs. The question is, 1) is the one-stop solution already here?, 2) Will a future one-stop-shop solution be viable enough vs the current multitude of specialist hotel technology vendors... or 3) Will we never see such a solution.... and why? (also have a look at IT Professional Perspectives on this topic)

This viewpoint was created by
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality, Founder & Director at NextGuest Digital
Alan Young
President of Puzzle Partner Ltd.

I believe that there are providers of technology in our industry today that come very close to being a "one-stop shop". The challenge is not necessarily with the technology vendors horizontal capabilities but the hesitance of our industry to migrate away from legacy systems. Also, the big bang effect, of taking out all of a hotels current primary systems and replace them with a single solution is an extremely scary prospect for any hotel or hotel company to consider. 

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