(Digital Marketeers Perspective) Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions and are dreaming of a one-stop-shop tech solution that will cover all of their PMS, RMS, CRS, Channel Manager, CRM, CMS and DMS needs. The question is, 1) is the one-stop solution already here?, 2) Will a future one-stop-shop solution be viable enough vs the current multitude of specialist hotel technology vendors... or 3) Will we never see such a solution.... and why? (also have a look at IT Professional Perspectives on this topic)

Osvaldo Mauro
Osvaldo Mauro
Entrepreneur & Business Developer

All-in-one is not the choice because the tech needed is very fragmented and specialised. Online distribution is a matter of high-level tech where hotels should compete with OTAs; These have the geek pedigree required to survive in this space. Operational technology needs to be highly sophisticated, so it's improbable that an all in one solution may be compelling enough. Nowadays, the level of technology for the hotel industry is already incomparable with the tech tools used by OTAs. If we may go in the direction of software pretending "to do everything", that tech gap would be more significant. The hotel industry is not a core tech business just as WeWork is substantially a real estate corporation.

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