Why are there so many hospitality technology vendors in our industry? (Part I)
12 experts shared their view
(Digital Marketeers Perspective) Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions and are dreaming of a one-stop-shop tech solution that will cover all of their PMS, RMS, CRS, Channel Manager, CRM, CMS and DMS needs. The question is, 1) is the one-stop solution already here?, 2) Will a future one-stop-shop solution be viable enough vs the current multitude of specialist hotel technology vendors... or 3) Will we never see such a solution.... and why? (also have a look at IT Professional Perspectives on this topic)
I believe hoteliers are not equipped well to manage dozens of vendors handling different aspects of their DMS (Digital Marketing Services) initiatives. A hotel client of NextGuest Digital was working with 28 DMS vendors before we stepped in! Hoteliers must realize that DMS is what determines the success of the property's direct booking channel. To maximize direct bookings, hoteliers should be working with a specialized full-service DMS agency to handle all of DMS interconnected components: SEO, SEM, metasearch, online media, website CMS, content marketing, CRM marketing, etc. As far as DMS is concerned, a one-stop full-service agency is the answer. The whole is greater than the sum of its component parts as opposed to diluting the DMS effort by slicing it into smaller fragmented pieces handled by different vendors.