World Panel
Viewpoint10 October 2019

Why are there so many hospitality technology vendors in our industry? (Part I)

Digital Marketing in Hospitality

— 12 experts shared their view

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This viewpoint was created by
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Charlie Osmondsupplier view
Co-Founder & Chief Tease at Triptease

This trend has nothing to do with the Hospitality Industry. Across all industries, there has been an explosion in 'apps' that companies use. The average small business now uses well over 50 apps. A few years ago that might have been 5-10. The reason for the explosion is the reduction in the cost of starting a company and the ease of distribution (companies can sell apps globally from day 1). 

These shifts in market dynamics (plus much VC cash) make it possible to build an application that serves niche uses profitably for both a vendor and a customer. The balance has shifted against older vendors built on legacy tech: it's almost impossible to keep up with an accelerating influx of innovation. I used to get all my TV from four channels. Life was simpler then. But the quality and volume of content was woeful when compared to what we have today. The one-stop-shop is dead.

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