Why are there so many hospitality technology vendors in our industry? (Part I)
12 experts shared their view
(Digital Marketeers Perspective) Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions and are dreaming of a one-stop-shop tech solution that will cover all of their PMS, RMS, CRS, Channel Manager, CRM, CMS and DMS needs. The question is, 1) is the one-stop solution already here?, 2) Will a future one-stop-shop solution be viable enough vs the current multitude of specialist hotel technology vendors... or 3) Will we never see such a solution.... and why? (also have a look at IT Professional Perspectives on this topic)
Some solutions may define themselves "One-Stop" but in fact, the market seems not to be offering the final solution for the hoteliers. This is mainly due to the constantly changing/upgrading demand in terms of software features and integrations and the still consistent offering of tailor-made products. In addition, the raising of vacation rental has somehow re-shaped the hotelier demands and standards making the whole scenario even more complex.
In the future, the viability of a one-stop solution may be depending on the merge or two or more big complementary players. This may help them - perhaps via a modular offer - cover all the customer requirements and get really close or even achieve what can be defined as a real one-stop solution.