Why are there so many hospitality technology vendors in our industry? (Part I)
— 12 experts shared their view
(Digital Marketeers Perspective) Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions and are dreaming of a one-stop-shop tech solution that will cover all of their PMS, RMS, CRS, Channel Manager, CRM, CMS and DMS needs. The question is, 1) is the one-stop solution already here?, 2) Will a future one-stop-shop solution be viable enough vs the current multitude of specialist hotel technology vendors... or 3) Will we never see such a solution.... and why? (also have a look at IT Professional Perspectives on this topic)
Marketing professional, speaker, lecturer and journalist in the field of Digital Tourism
Some solutions may define themselves "One-Stop" but in fact, the market seems not to be offering the final solution for the hoteliers. This is mainly due to the constantly changing/upgrading demand in terms of software features and integrations and the still consistent offering of tailor-made products. In addition, the raising of vacation rental has somehow re-shaped the hotelier demands and standards making the whole scenario even more complex.
In the future, the viability of a one-stop solution may be depending on the merge or two or more big complementary players. This may help them - perhaps via a modular offer - cover all the customer requirements and get really close or even achieve what can be defined as a real one-stop solution.