Why are there so many hospitality technology vendors in our industry? (Part II)
(IT Professionals Perspective) Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions and are dreaming of a one-stop-shop tech solution that will cover all of their PMS, RMS, CRS, Channel Manager, CRM, CMS and DMS needs. The question is, 1) is the one-stop solution already here?, 2) Will a future one-stop-shop solution be viable enough vs the current multitude of specialist hotel technology vendors... or 3) Will we never see such a solution.... and why? (also have a look at Digital Marketeers Perspectives on this topic)
CIO MEA and Global Accor Strategic Programs
When we worked with retail, education, theme parks and licensing businesses we needed a handful of systems to manage all their business processes. ERP, CRM, POS and much more is done on a single platform. In hotels not so much... We have a reservations system but need a third-party app to send a confirmation email (?), another app is required to take payment and another one to manage an upgrade and I can go on and on with 50+ systems that need to work in tandem to run a single luxury hotel.
The reason why this happened is historical (like any other industry). The reason why it stayed like this is the business model that our PMS vendors have adopted, a business model that relies on high interface fees. As soon as platforms become open and free to connect to each other, the only way for platform vendors to make extra money is to add functionality, like adding a confirmation email to the reservations system perhaps...