Why are there so many hospitality technology vendors in our industry? (Part II)
— 12 experts shared their view
(IT Professionals Perspective) Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions and are dreaming of a one-stop-shop tech solution that will cover all of their PMS, RMS, CRS, Channel Manager, CRM, CMS and DMS needs. The question is, 1) is the one-stop solution already here?, 2) Will a future one-stop-shop solution be viable enough vs the current multitude of specialist hotel technology vendors... or 3) Will we never see such a solution.... and why? (also have a look at Digital Marketeers Perspectives on this topic)
The one stop shop is already here in various forms. We have a number of companies out there that have attempted to create a “jack-of-all-trades” platform which generally means these systems are “masters-of-none”and come with some limitations. Then there are other companies out there offering a suite of solutions which work well together but can be costly and difficult to add on additional ancillary systems. Historically these ecosystems lock you into their system and have expensive upgrade charges over the years.
Newer cloud systems are coming into the market making it easier to make integrations and connectivity between systems. We see consolidation in hospitality tech companies happening right now (TravelClick/Amadeus, StayNTouch/Shiji) and these companies will offer solution sets for hoteliers to buy from. At the end of the day I don't think we'll ever get everything from one vendor. The market is demanding ease of use in their systems and I think we are seeing more collaboration in the tech industry than we have seen before. Those companies that play well with others and make it effortless for hoteliers to integrate their systems will ultimately make it easier for hoteliers to choose how to put their tech stack together.