World Panel
Viewpoint29 October 2019

Who makes hospitality sustainability happen: Governments, Industry, Consumers?

Sustainability in Hospitality

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This viewpoint was created by
Willy Legrand , Professor of Hospitality Management at the IUBH International University
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Elena Cavagnaro
Professor of Sustainability in Hospitality and Tourism at Stenden University of Applied Sciences

Findings from research that we conducted in the Netherlands suggest that guests are increasing willing to support or even push for sustainability. However, they also argue that hosts should take responsibility first. On the other side, hosts repeatedly stated that guests are generally not interested in sustainability. Interestingly, though, the hosts we spoke with do not regularly meet with or listen to guests. Hosts seem to base their views on guests' complains and general data from guests' satisfaction surveys. 

Considering guests' willingness to engage, we conclude that there is room for an open and informed discussion between hosts and guests on ways to transform their relationship to one that actually supports sustainable development of the hotel sector and wider society. 

In short, the answer to the proposed question would be that governmental legislation is surely welcome as a push factor towards sustainability, but that the best way to move swiftly forward is an open and informed dialogue between hosts and guests.

The research article on which this view is based can be reached via this link:

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