World Panel
Viewpoint29 October 2019

Who makes hospitality sustainability happen: Governments, Industry, Consumers?

Sustainability in Hospitality

— 17 experts shared their view

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This viewpoint was created by
Willy Legrand , Professor of Hospitality Management at the IUBH International University
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Arjan van Rheede
Senior Research Fellow in Sustainability at Hotelschool The Hague

I will only address part of the question, in my view, it is also important to see which actor does what, at what point in time. We can easily recognize certain stages of innovation in the process towards a more sustainable industry. Sometimes strong actions: new legislation or potential consumer boycotts are crucial, but at other stages of the innovation it is more effective to stimulation and facilitating change by supporting pilots and experiments.

An example from Amsterdam. The city council is putting very strict requirements on (new build) hotels, at the same time they bring together hotels to explore how they can contribute to the circular economy: resulting in individual and joined circular practice. Hotels in the city are also taking the lead in 'changing the status quo' by put pressure but are also jointly work together with wholesalers to make get more sustainable products and to make the whole logistical operation more sustainable (e.g. no single-use plastics).

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