World Panel
Viewpoint12 November 2019

Is OYO Hotels the next WeWork of the hospitality industry?

Digital Marketing in Hospitality

— 8 experts shared their view

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Is OYO Hotels the next WeWork of the hospitality industry?
This viewpoint was created by
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
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Nick Vivion
Founder at Ghost Works

We will certainly find out how resilient the brand is during the next recession! That being said, there's a big difference between building out massive square footage in pricey urban cores and rolling up existing hotels under one brand umbrella. The cost structure isn't exactly analogous here. What is concerning is all of these alt lodging brands seemingly masquerading as tech companies rather than focusing on the core principles that drive most hospitality companies. The valuations of many of these emerging brands don't match reality. And that's the most concerning to me — we will surely see a shakeout in the not-to-distant future!

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