World Panel
Viewpoint18 November 2019

Is Rate Parity Good Or Bad For Hoteliers?

Digital Marketing in Hospitality

— 9 experts shared their view

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This viewpoint was created by
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Nadim El Manawysupplier view
Co-Founder / CEO at Arise Travel

Rate parity is good for hotels. If hotels are still in a position to enforce it, then they should. Without it OTAs now have the freedom to cut into their own commissions when necessary in order for them to maximize their chances for guests to book on their site/app. 

This is already happening and with all the ressources and data points that OTAs have access to, they are in a very good position to know when to adjust the rates to capture a guest. 

OTAs have been doing it for a while even with rate parity in place but without it they'll be able to do it at a much different scale which ultimately will hurt the hotels.

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