World Panel
Viewpoint11 December 2019

Sustainability goals... is the window of opportunity for hotels closing?

2020 C-SUITE World Panel

— 12 C-Suite executives shared their view

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This viewpoint was created by
Willy Legrand , Professor of Hospitality Management at the IUBH International University
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Chris Nassetta
President & Chief Executive Officer at Hilton

The hospitality industry is in the midst of what I call a Golden Age of Travel. As middle classes expand around the world, more people are traveling than ever, and they are craving unique, authentic experiences. That's an incredible business opportunity that we are rising to meet. The flip side of that opportunity is the critical responsibility we have to protect our communities and environment, so we can ensure destinations remain vibrant and resilient for generations of travelers to come. 

At Hilton, we're doubling down on our Travel with Purpose commitment to cut our environmental impact in half and to double our social investment by 2030. We are taking the threat of global climate change seriously, and we were proud to be the first major hotel brand to set science-based carbon reduction targets in line with the Paris Climate Agreement. 

In my role as chairman of the World Travel and Tourism Council (WTTC), we're also calling on our members to accelerate toward a carbon-neutral future with our new sustainability action plan, unveiled at the first-ever WTTC Climate and Environment Action Forum in New York this September. 

Ultimately, our industry has a responsibility to the communities where we live, work and travel. And while we may compete in many ways, I feel strongly that sustainability should not be one of them.

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