Does IT provide a strategic advantage?
— 11 C-Suite executives shared their view
Almost every touchpoint with our guests now involves technology in some way. As the CEO, it is ultimately your responsibility to ensure that technology is given the priority, resources, and budget required. Very often though, the CIO reports to other C-level executives and does not have the same level of influence in the company.
Do you consider the IT department to be as important as operations, finance, and marketing? And how involved are you personally in the company's overall technology architecture and strategy?
Viewpoint authored by Lyle Worthington, HFTP Past President
CEO, InTown Suites and Uptown Suites
Absolutely yes. Keep in mind, tech architecture needs to be thought through in advance and needs to be woven into the customer journey and all things in the backend that allow for seamless delivery of operations. A disjointed tech architecture will fail and increase costs.
At InTown Suites, we have been extremely strategic in our connected tech initiatives that has allowed us to improve revenues and implement processes to improve product quality and guest service.