Does IT provide a strategic advantage?
C-SUITE World Panel
— 13 C-Suite executives shared their view



CEO, InTown Suites and Uptown Suites
Absolutely yes. Keep in mind, tech architecture needs to be thought through in advance and needs to be woven into the customer journey and all things in the backend that allow for seamless delivery of operations. A disjointed tech architecture will fail and increase costs.
At InTown Suites, we have been extremely strategic in our connected tech initiatives that has allowed us to improve revenues and implement processes to improve product quality and guest service.