World Panel
Viewpoint19 December 2019

Does IT provide a strategic advantage?

2020 C-SUITE World Panel

— 13 C-Suite executives shared their view

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This viewpoint was created by
Lyle Worthington, Technology Executive and Consultant & Past President of HFTP Global
This viewpoint is co-created with IDeaS, Inc.
Martin R. Smura
Chief Executive Officer of the Kempinski Group

The evolving technology landscape provides tremendous opportunities for companies to differentiate from its competitors, but achieving this requires a holistic approach, positioning the Information Technology department as a strategic discipline. 

It should no longer be seen as a department just providing support or simply a cost center, but as a discipline that drives the alignment and architecture of business processes across all departments, including commercial, operational, financial and human resource management in order to achieve the company's vision.

Furthermore, it is my belief that the IT discipline, especially in the hospitality industry, now needs to have a strong business acumen that anticipates changing guest behavior with an agile, omnichannel approach across multiple digital touchpoints from acquisition through to retention, adapted to regional requirements and market demand.

Technology investments need to be managed strategically, with a crafted balance between vendor selection and proprietary development and innovation, to ensure core data assets and know-how can be optimised and utilised as differentiators to grow the brand and company value. Data is rapidly becoming the new currency that determines the ability of a company to execute its business and guest intelligence strategies. 

It is for these reasons that I am actively engaged in our company's technology strategy, and have our Chief Information Officer reporting directly into myself as the Chairman of the Management Board and Chief Executive Officer.

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Co-Created ViewpointIDeaS - A SAS Company More from IDeaS, Inc.