Almost every touchpoint with our guests now involves technology in some way. As the CEO, it is ultimately your responsibility to ensure that technology is given the priority, resources, and budget required. Very often though, the CIO reports to other C-level executives and does not have the same level of influence in the company.

Do you consider the IT department to be as important as operations, finance, and marketing? And how involved are you personally in the company's overall technology architecture and strategy?

Viewpoint authored by 
Lyle Worthington, HFTP Past President

IDeaS - A SAS Company

This viewpoint is co-created with IDeaS a SAS company
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