Does IT provide a strategic advantage?
11 experts shared their view
Almost every touchpoint with our guests now involves technology in some way. As the CEO, it is ultimately your responsibility to ensure that technology is given the priority, resources, and budget required. Very often though, the CIO reports to other C-level executives and does not have the same level of influence in the company.
Do you consider the IT department to be as important as operations, finance, and marketing? And how involved are you personally in the company's overall technology architecture and strategy?
Viewpoint authored by
Lyle Worthington, HFTP Past President
This viewpoint is co-created with IDeaS a SAS company
More information
Consumers today are more connected than ever, and that doesn't change when they travel. As such, information technology (IT) has certainly moved up to the forefront in our organization over the last few years. It touches almost every discipline, and elements of technology are part of every new initiative. Just the changes in PCI compliance and GDPR alone need their own legal and IT teams! Though technology is not one of my strong suits, I have forced myself to get involved and understand the issues affecting IT, especially when it affects other departments like Operations, Revenue Management, Marketing and Legal. I only see this involvement growing over the foreseeable future as information and technology continue to shape our world.