Will the value of brands remain sustainable in today's distribution age?
8 experts shared their view
World-class distribution was once one of the key value-adds of signing up with a hotel chain or brand. Today, however, this advantage has been severely eroded to the point where independent properties can access better and more cost-effective distribution channels.
From a distribution perspective, is the era of the hotel chain coming to an end?
This viewpoint is co-created with IDeaS a SAS company
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