There seem to be two schools of thought in regards to achieving greater sustainability. One is based on a behavioural change to tackle societal and environmental challenges. More precisely in managing resources with moderation, restraint, and constraint (e.g. Reduce-Reuse-Recycle mantra). The other approach focuses on developing and implementing technologies to drive change. Here, the premise is that greater sustainability can be achieved if green technology is developed and deployed rapidly. With this in mind and considering the various sustainability challenges as hotels enter this new decade, what are the three (3) technologies to implement in 2020?"

Gabriel C. M. Laeis
Gabriel C. M. Laeis
Lecturer at IUBH International University

We will need a two-pronged approach, no doubt. Behavioral change of consumers, on the one side, as well as technological upgrading of the industry on the other side. Given the current scientific (and most of all: pessimistic!) outlook on how rapidly the climate crisis will strike over the next years, I fear that focusing on changing the behavior of billions of consumers – many of whom have not even come around to the notion of a 'climate crisis' – will not happen fast enough. In contrast, new technologies that, at best, even offer new business opportunities, will likely be adopted more rapidly.

Again, there will be technologies that offer an immediate win-win scenario (LED lighting: easy to install, broad application, quick payback time) and those that might not ever come with a positive impact on the companies bottom line, for instance LEED or DNGB-certified buildings. Looking at the impressive international hotel project pipeline, It is the latter, however, that we need.

Here is your top three technologies, dear hotel companies:

  1. Build zero-energy buildings
  2. Build zero-energy buildings
  3. Build zero-energy buildings

View all 21 views in this viewpoint