World Panel
Viewpoint24 January 2020

How can sustainability be communicated beyond clichés and greenwashing?

Sustainability in Hospitality

— 31 experts shared their view

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This viewpoint was created by
Franziska Altenrath, Co-Founder at TUTAKA
Nadia Ibrahim
Head Of Consultancy at Farnek Services LLC

Greenwashing mainly involves claiming to be sustainable or being an eco-hotel which usually does not make any impact on the guests. The best & most effective to way communicate sustainability is by providing it is as a part of service quality. Customers should be made to feel the experience of sustainability rather than being presented as facts and figures. Experience should be in the form of sustainable building design which incorporates local natural materials & use of natural lighting, eco-friendly amenities, visible waste segregation practices, the menu having locally sourced sustainable, fair trade & organic food, integrating local community in guest services, providing sustainable transportation modes, etc. 

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