World Panel
Viewpoint24 January 2020

How can sustainability be communicated beyond clichés and greenwashing?

Sustainability in Hospitality

— 31 experts shared their view

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This viewpoint was created by
Franziska Altenrath, Co-Founder at TUTAKA
Maria Leifer
Sales & Marketing at Boutiquehotel Stadthalle

We believe that communication always needs to be authentical. Otherwise, you could risk loss of confidence. Be genuine, be honest, also talk about challenges and things you are not 100% happy with.

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