World Panel
Viewpoint 5 February 2020

Is revenue management stuck in a rut?

Revenue Optimization

— 11 experts shared their view

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This viewpoint was created by
Klaus Kohlmayr, Chief Evangelist at IDeaS Revenue Solutions
Jon Davis
CTO at Village Hotel Club

I think various factors have lead to the slow advanced of Revenue Management. Technology hasn't helped with integration issues leading to the need for manual input in may areas. This has lead to bespoke processes being put in place that are very hard to change. With data readily available across all channels now I am hoping the pressure put on the revenue teams will be solved, allowing for greater transparency on profitability across channels and also including other departments such as F&B, Leisure and Events. 

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