Is revenue management stuck in a rut?
— 11 experts shared their view
Recently the question has been asked at events, in social media posts and industry articles if revenue management is stuck in a rut. The authors assert that revenue management has not really advanced in the last 10 years and revenue managers are not doing anything differently than in the past. What is your opinion of the state of revenue management in 2020?
CTO at Village Hotel Club
I think various factors have lead to the slow advanced of Revenue Management. Technology hasn't helped with integration issues leading to the need for manual input in may areas. This has lead to bespoke processes being put in place that are very hard to change. With data readily available across all channels now I am hoping the pressure put on the revenue teams will be solved, allowing for greater transparency on profitability across channels and also including other departments such as F&B, Leisure and Events.