World Panel
Viewpoint 5 February 2020

Is revenue management stuck in a rut?

Revenue Optimization

— 11 experts shared their view

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This viewpoint was created by
Klaus Kohlmayr, Chief Evangelist at IDeaS Revenue Solutions
Klaus Kohlmayrsupplier view
Chief Evangelist at IDeaS Revenue Solutions

We believe that this is “The Golden Age” of Revenue Management, with revenue leaders having access to analytics, automation and revenue science at never before seen levels of sophistication.  Just in the last few years we have seen the development of new pricing methodologies which are removing the constraints between rate and room products. We have seen the incorporation of ever more granular data points, including reputation, market demand and competitor rates. And finally, we have seen the infusion of revenue science into new areas, including meeting and events.

Total revenue management is now being introduced and adopted at more and more hotel companies and in the very near future we will see the expansion of revenue management, giving both Hotel Operational leaders and Corporate Commercial leaders unparalleled access to sophisticated revenue science and real time, automated decision making power. Far from being stuck in a rut, it has never been more exciting to be a revenue leader.

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