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Max Starkov
Max Starkov
Hospitality & Online Travel Tech Consultant

You start your coronavirus preparedness by instituting a no penalty cancelation policy. No questions asked! Second, you institute a strict “No Discounting” policy. Discounting “smells” of desperation and does not generate additional demand! Instead, focus on your property's short-haul and drive-in feeder markets and relearn how to sell on value and not on rate alone. Come up with creative and enticing promotions focused on weekend getaways, girls night out, free parking and gas coupons, special occasions, etc. Don't pause your marketing efforts, but redirect them toward your short-haul and drive-in feeder markets via geo-targeting campaigns!

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