World Panel
Viewpoint 4 March 2020

What is your take on the coronavirus and its impact on our industry?

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— 22 experts shared their view

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Roger Wolkoff
Speaker, Trainer, Coach and Leadership Expert

Coronavirus is a significant disruptor. It is causing us to make changes in everything from food prep to cleaning to managing super-conferences and events. I encourage everyone to take personal care and action that makes sense for you and your loved ones.

However, for businesses to make it through this crisis, we have to pay attention to more than our internal threat barometers. We have to be keen on the public's perceived threat. Information that our customers and guests receive about health risks will guide their actions in the coming weeks and months. Their actions and decisions will require you to be vigilant and creative.

Emotions are likely to run high in the coming days and weeks. Clients may cancel events, guests may cancel or rebook reservations, and event planners may put conferences on hold. I am reaching out to my clients to ask how I can best serve them for their upcoming events. Do we hold the event? Do we go virtual? Now is the time to bring your teams together. Brainstorm ideas and figure out how to meet your clients where they are or need to be.

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