World Panel
Viewpoint 4 March 2020

What is your take on the coronavirus and its impact on our industry?

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Babs Harrison
Managing director of Phoenix based Babs Harrison and Partners

It is easy to bemoan - too easy - the stark impacts that the coronavirus is having on travel, everything from flights to cruises, restaurants to weddings. Action is better than talk however, and there are two easy steps we all should be taking in this crisis:

  • Travel. That's right: a simple step is for travel professionals to travel. If we hide in our homes and offices, who are we to exhort the public to travel. Get out there! I did my part this week, a cross-country trip to New York. How about you?
  • Tell the world about your travels. Post on social media. Post in industry publications - like Hospitalitynet! Let the world hear about where you've gone. Now, in fact, is a great time to travel - terrific prices, lots of availability, and no over-tourism. Spread the word.

Where are you going next week?

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