World Panel
Viewpoint 2 April 2020

COVID-19: A stress test for sustainable development in hospitality?

Sustainability in Hospitality

— 22 experts shared their view

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This viewpoint was created by
Willy Legrand , Professor of Hospitality Management at the IUBH International University
Christopher Warrensupplier view
Founder of My Green Butler

The coronavirus requires hospitality firms to take immediate action to protect their business; these actions can be implemented at the same time as taking decisive, creative action to make the firm more sustainable. In fact, seeking to reduce fixed costs and examining ways to survive the current crisis opens doors to thriving in the future. This is exactly the time to consider experience design changes to your service delivery and guest activities that will reduce energy and water use, cut food waste and increase guest satisfaction. Rather than simply prune back fixed costs, re-engineer change. Include all the points you have noted over the years, and the features you can add for a competitive advantage. Why taking action will also help you thrive; consider that the Coronavirus is a crisis all mankind is sharing. Collective responsibility is now transparently being allied across society. The value of CSR will be all the more important for companies and for motivating stakeholders. Use this time to supercharge your sustainability programme. It will not only save your money it may increase your appeal and boost your yield.

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