World Panel
Viewpoint 2 April 2020

COVID-19: A stress test for sustainable development in hospitality?

Sustainability in Hospitality

— 22 experts shared their view

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This viewpoint was created by
Willy Legrand, Professor of Hospitality Management at the IUBH International University
José Koechlin von Stein
Founder & CEO at Inkaterra Hotels

The COVID-19 outcome reminds us how essential it is to manage sustainably all the natural and cultural resources that define each destination – main assets in the hospitality industry. Hence, it is more urgent than ever to establish global strategies for the conservation of historic and natural patrimony, considering these as a main source for sustainable development. It is key to establish governmental policies and public-private alliances around tourism, considering the travel industry as one of the main strategies to reactivate regional economies. Moreover, these are times when the hospitality industry should invest in niche markets (from birding to gastronomy), finding out innovative ways to promote each destination's identity.

The global situation we are living nowadays poses challenging times for us all, but rest assured that we will thrive through solidarity, innovation, and resilience. I am confident that the hospitality industry will soon recover, as we all know how essential it is to travel. Tourism is a source of inspiration for everyone, everywhere, as we humans need to move, to explore, and to experience the diversity of nature and culture abroad. Travel makes us wiser and more empathic. It allow us to feel free. Eventually, COVID-19 will fade away. Your travel bucket list will not.

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