World Panel
Viewpoint27 April 2020

Top Strategies for Post-Crisis Planning in Urgent Times of Wellbeing and Health

Wellness, Lifestyle and Spa

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Top Strategies for Post-Crisis Planning in Urgent Times of Wellbeing and Health
This viewpoint was created by
Mia Mackman, Managing Director HVS and Principal Spa and Wellness Consulting
Robert Vance
Chief Wellness Officer at The WellSpring Group

We currently have the benefit of time; how we use it to prognosticate and plan for the copious scenarios we may face in the months and years ahead will ultimately determine the path forward for our industry.  A few suggested initiatives that we should consider as high-priority in our post-crisis planning should be:

  • A Wellness-lead Reopen.  Prioritize the safe, strategic and likely staggered reopen of your spa, fitness and wellness programs as a first priority in hotel and resort environments.  When restrictions are minimized many of your guests will have been in at least partial isolation for months and there will be a deep desire for self-care. They will need our support in addressing the absence of touch, the absence of silence and the time to process the mental and physical toll these crises have inflicted.
  • Keep it close to home.  With restrictions on domestic and interstate travel likely to continue you have the opportunity to serve your community and drive-market's needs while reigniting your business.  Consider providing more pricing flexibility to make the decision to spend on their self-care palatable during this time of vulnerability. 
  • Don't abandon generosity.  Continue to show generosity and compassion for your staff, your guests and the community even as we move into the post-crisis phase.  Explore how you can bring back and utilize staff for community recovery efforts.
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