Top Strategies for Post-Crisis Planning in Urgent Times of Wellbeing and Health
— 8 experts shared their view
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As the hospitality industry grapples with market instability and changes worldwide, this viewpoint aims to identify helpful views from a panel of industry experts, to discuss leading action-items for near-term and long-range strategic planning. As the world is currently in the throes of COVID-19; there are an array of uncertainties impacting travel, engagement and finance.
This presents an important opportunity for us to examine, suggest and develop new strategies that foster stronger wellness propositions and public health priorities that support diverse hospitality models. This viewpoint also aims to share thoughts on how companies, stakeholders and developers can make calculated investments and complex decisions in the midst of the current crisis and beyond.
Please provide your view of high-priority initiatives related to the immediate impact on mental health, returning engagement, and guest experiences, underpinning action-planning for value and growth. Please suggest at least one creative, OUTSIDE-THE BOX idea... that reveals the importance of interconnected, multifaceted, wellbeing and health experiences.
Founder & CEO at WE Consulting Spa & Wellness
The Caribbean, a region primarily reliant on tourism, will continue to be majorly impacted over the next several months during the pandemic. Destinations are not only impacted by the loss of overnight guests but additionally by the 12 million travelers who take excursions by Cruise Ship annually, where small businesses rely on the cruise travelers daily spend. The positive news is some destinations are reporting complete recovery including Anguilla & Bonaire, ensuring that they will be highly sought out places to visit after the travel-ban is lifted.
Industry Standards are Shifting-
- The 4th wall of hospitality will disappear. All properties will be required to have sanitation policies that are forefront and center for guests to see and be incorporated in. Self-sanitation kits throughout their stay, self-cleaning hotel rooms, and perhaps even back of the house tours. Making guests comfortable, safe, and ensuring sanitation will be the utmost priority of customer satisfaction.
- Business travel will continue to be very limited. Business, as usual, has ceased to exist and industries are learning how to do things online. A few examples: are the bounty of corporate meetings, e-learning, sales calls that are being done more effectively without travel. We've been pushed into a new world and now that we are there, we will not be returning to business as usual.
- There will be an awakening of disconnection & wellness. There is greater interest than ever in wellness and wellbeing. In an overly connected world, retreats, communing with nature, and properties that offer experiences to disconnect and reconnect with the earth will be highly sought out. This is an essential time to speak about how you connect with and support your destination, community, and employees- as travelers will be driven by ethics and what you are embodying as a brand. Let us tell those stories well.